PurposeTech Early traction webinar
· One min read
Go to market strategy
- paid vs unpaid
- events & scalability
- channels
- willingness to pay
Pre-seed traction types
- Customer Interest
- Letter of intent
- newsletter to measure engagement
- Marketing efficiency
- virality
- conversion
- Product engagement (if you have it)
- installs
- signups
- retention
- Initial revenues (if you can)
- pilots
- subscription (stripe?)
- Commitment from other investors
- professional investors in the field (ex. DeepTech) - this reduces the risk
Pre-seed traction: context
- resources invested so far
- input and output needs to be seen
- scalability (vs market size)
- references of the potential customers
- learnings. what we did & where we failed & what we're doing now
10x killer feature in the future